Advice for Televising Sports: Give Us More
As someone who spends more time than may be healthy watching sports, often with the sound down, I have become very annoyed with the crawl at the bottom of the screen endlessly listing the scores of other games. How many times in an hour do I need to know who is ahead in the American - Holy Cross game?
Why not include stats of the game I am watching? Why not, for example, include the leading scorers and rebounders for each team, the shooting percentages of each squad, which team has more rebounds, how many timeouts are left for each, etc? After all, the coaches are following these stats very closely. Why can't we as viewers do the same?
I predict the network that includes these stats in their ongoing crawl will find very enthusiastic feedback from their viewers.
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In the same light of giving the viewer more, I think that to keep the viewer from changing channels during commercials, which seems to be the main problem with advertising on television, keeping the crawl running during timeouts, while the commercials are being run on the top three quarters of the screen, would be a very good idea indeed.
This idea was tried out by at least one network, CNN, during the inauguration festivities this week, and I as a viewer was more inclined to leave the channel where it was, as opposed to searching out something new.
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Food for thought.
Why not include stats of the game I am watching? Why not, for example, include the leading scorers and rebounders for each team, the shooting percentages of each squad, which team has more rebounds, how many timeouts are left for each, etc? After all, the coaches are following these stats very closely. Why can't we as viewers do the same?
I predict the network that includes these stats in their ongoing crawl will find very enthusiastic feedback from their viewers.
---------------
In the same light of giving the viewer more, I think that to keep the viewer from changing channels during commercials, which seems to be the main problem with advertising on television, keeping the crawl running during timeouts, while the commercials are being run on the top three quarters of the screen, would be a very good idea indeed.
This idea was tried out by at least one network, CNN, during the inauguration festivities this week, and I as a viewer was more inclined to leave the channel where it was, as opposed to searching out something new.
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Food for thought.
posted by joe sweeney at 9:05 PM
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