Memo to Bill Simmons:

You're being played.

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It's not that your writing is particularly bad right now; it's that it's so weird and creepy. The suits are getting a kick out of all the gawkers (us included, certainly) who are watching you fall apart. You still may get more people logging on to your columns than any other ESPN.com writer, but it's not because your stuff is good.

It's because it is disturbing.

Do you not proof-read?

Do you not have an editor you trust?

The stuff you're putting out is getting worse and worse. And people who can't see that are not your friends. They are bloodsuckers, Bill.

In your last column, you gave out 16 F's to NBA general managers. Do you know anyone who thinks this is clever/funny/witty/good writing? It isn't.

You take swipes at Kevin McHale, Jerry West, Tom Heinsohn, Don Nelson's team, your Clippers, Earl Boykins, John Paxson, Billy Knight, and a whole bunch of other people.

Your writing is pretty disturbing right now.

And anyone who isn't willing to say/write that about your stuff is not someone you should trust.